Relume is an “open company”

This means that we are embracing transparency and openness by sharing everything about our company publicly, including key metrics such as our revenue, expenses, profits and learnings for each month (starting from our inception of August, 2020).

Relume is an “open company”

This means that we are embracing transparency and openness by sharing everything about our company publicly, including key metrics such as our revenue, expenses, profits and learnings for each month (starting from our inception of August, 2020).

FY20-21 Revenue Goal: $500k AUD

$45,028 (9%)

$500,000

Want to understand why we’re sharing this information? Learn Why We’re Doing This

Want to understand why we’re sharing this information? Learn Why We’re Doing This

October         September         August 

October, 2020

Monthly Revenue

August Revenue Graph

Revenue

$14,500 AUD  ▼41%

Expenses

$10,206 AUD

Profit

$4,294 AUD

October, 2020

Learnings

       Went Well

Did a talk at Antler (an early-stage VC) on how to design and build a beautiful website

This month we were invited to talk in front of a group of business founders, who are part of the Antler program in Sydney, about building a beautiful website at speed and within a budget. In our talk we covered our process, the tools & resources we use, some quick, actionable tips for improving your website and finished off with a Q&A. The talk was a great experience and something we’d like to continue doing as a brand building exercise and also as a way to provide value to our community. Here is a copy of the deck we used for the talk.

       Went Well

Proof of concept for building WordPress themes on Webflow

Webflow has officially become our go-to tool for all website development, even for clients that insist on using other CMS platforms like WordPress. This month we were able to build a WordPress theme using Webflow as our development tool. The process was straight forward thanks to a company called Udesly who have built a tool to convert Webflow websites to WordPress.

       Went Well

Spent every Monday of the month fully focused on the business

It was a goal for us this month to spend more time on business development, so we made it a priority to allocate every Monday of the week to work strictly on business related activities. This meant that we moved all client related activities, including meetings, to other days in the week, even if this caused tighter deadlines. As business owners, we believe in the importance of taking a step back and looking at the business from a higher level to assess any areas of improvement or opportunities to grow. That’s only possible by putting the tools down and spending more time thinking about the business and working through our challenges.

       Things to Improve

Reducing the time it takes to launch a website

There has been an ongoing struggle when it comes to launching a website as there are many dependencies involved, particularly when it comes to getting the client to complete their end of the work which is to finalise content on the website. There are many factors as to why this occurs, and it’s our priority to work through the hurdles to ensure we deliver a project on time.

       Things to Improve

Communicating our process more effectively

Our process is our secret sauce, it’s what we believe leads to a beautiful website that gets results. However, our process isn’t communicated effectively or at all during the sales process, which is a missed opportunity. It’s a missed opportunity because we know that client’s value our process and are often impressed by it once they begin working with us. It positions us as expert operators that are worth every dollar of investment.

October, 2020

What we shipped

Laura Avery Skin Design

September, 2020

Monthly Revenue

August Revenue Graph

Revenue

$24,432 AUD  ^19%

Expenses

$754 AUD

Profit

$23,678 AUD

September, 2020

Learnings

       Went Well

Partnership opportunities with agencies that provide complimentary services

Because we’re laser focused on designing and building beautiful websites and nothing else, we’ve been fortunate to form partnership agreements with a number of impressive agencies around Sydney. These agencies provide complimentary services such as SEO, content strategy, advertisement and copywriting. We believe that forming partnerships with these kinds of agencies will allow us to create a steady stream of work and will provide more value for our clients as they’re able to tap into our network of experts for related services.

       Went Well

We’ve established customer archetypes to help deliver value for different types of clients

Forming customer archetypes (also knows as “customer personas”) is core to our design process and we encourage our clients to use them as much as possible. However, it’s taken us some time to create our own customer archetypes, partly because we’re often caught up in client work. But that’s no excuse. So this month we decided to set aside some time to create the first version of our own customer archetypes, which will evolve over time as we collect more data. These archetypes have provided the following benefits:

• It’s allowed us to create solutions for different types of clients that are feasible and desirable.
• It’s improved our communication with clients.
• It’s given us a vehicle for understanding our clients at a deeper level.

       Went Well

Use of video to communicate work with clients prior to meetings

We’ve been creating videos of ourselves talking through our work and sending them to clients the day before a meeting. By presenting our work in a more engaging way, ahead of time, gives clients the opportunity to review the work and provide more effective feedback during the meeting. We’re no experts when it comes to creating video content, but we’ve given it a go and our client’s have loved it. The best part is that it’s relatively easy and costs $0 to make. We use QuickTime Player, Keynote and iMovie, which are native to Mac and FREE. QuickTime is used for screen recording, Keynote is used for animations and iMovie is used to add audio and piece the clips together.

Here’s a cool and simple video effect we’ve been using a lot lately.

       Things to Improve

Allocating more time to the business

We started Relume to build a business that can give us the the platform to launch products that solve real problems and share knowledge with our community. If this is what we want to achieve, then moving forward we need to be allocating more time to working on the business, not just client work. This can be in the form of creating content for our community, testing product ideas and optimising processes. We acknowledge that as an agency this is going to be a difficult, but it’s important we stay focused on our long-term strategy.

       Things to Improve

Reducing project bottlenecks

Getting our clients to provide content for their website, particularly written copy, has created project bottlenecks. This is an issue as it causes us to lose momentum and signficantly delays a project. Moving forward we will work towards reducing the bottleneck so that we can ship premium websites at speed, as promised to our clients.

       Things to Improve

Limiting travel for client meetings

Something we’ve become more aware of since COVID, is the time it takes to travel for meetings. Being a team of two, means that we need to be smart about how we spend our time and sometimes a Zoom call can save you 2 hours of travel. Take that Zoom call.

September, 2020

What we shipped

August, 2020

Monthly Revenue

August Revenue Graph

Revenue

$20,596 AUD

Expenses

$2,630 AUD

Profit

$17,958 AUD

August, 2020

Learnings

       Went Well

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